Staten Island & Brooklyn Homes, Sold Right

"Getting the job done right the first time around!"
Mark Lanfranchi · NYS Associate Real Estate Broker · Coldwell Banker Advantage
Mark Lanfranchi
New York State Associate Real Estate Broker
Direct:
Office:
License:
10301220599
Coldwell Banker Advantage

NYS Associate Real Estate Broker · Coldwell Banker Advantage

Staten Island & Brooklyn homes, Sold the Right Way

Coldwell Banker International Award

Buying or selling a property is more than photos and paperwork — it takes strategy, experience, and honest guidance. With nearly 11 years in the business, I’ve helped clients across Staten Island and Brooklyn with residential, commercial, mixed-use properties, and businesses.

Sellers get more than a listing. I provide drone images, video, staging guidance when needed, and a pricing strategy designed to sell — not sit. I may recommend pricing it for a bidding war or based on comps; every situation is different.

Buyers get straight answers, even when the right advice is to walk away. I’m blunt when it matters because this may be one of the biggest investments of your life, and you deserve someone who will tell you the truth.

Recognition

Coldwell Banker International Diamond Society 2021 · International Sterling Society 2020 · Multiple Circle of Excellence Awards · SIBOR Top Producer

Call / Text 917-613-3923
Email Mark

How I Sell a Staten Island or Brooklyn Property

Mark Lanfranchi, Coldwell Banker Advantage

Most agents take photos, list on the MLS, and wait. That is how listings go stale. This is the process I use to price, present, and push the house hard from day one. Most don’t even show their own listings; they have the homeowner show it. Showing a listing is about presenting the highlights so a buyer actually hears the house — tone, details, and what matters on that property.

Walkthrough and numbers. We look at the property the way a buyer, an inspector, and an appraiser will. Illegal units, permits, condition, and rent roll if it is a two-family — before we talk asking price.

  1. Price to sell, not to flatter. I will tell you what the market will pay, not what a neighbor claims they were offered. We look at comps and pick a strategy — including pricing to start a bidding war when that is the right move.
  2. Prep. Staging guidance: what to fix, what to leave, and what wastes money. Not everything you spend on increases value.
  3. Media. Professional photos, drone where it is legal and useful, and video. Your listing should not look like a phone dump.
  4. Launch. MLS, the Coldwell Banker network (including Global Luxury when the property qualifies), and targeted social.
  5. Offers and close. I stay in the fight through inspection, attorney review, and appraisal. Deals do not die from neglect.
  6. If someone says you listed too low: if the price was actually low, you should have multiple offers — not one offer after 50 days and 50 showings. The market sets the number. Late 2026 is volatile; the strategy has to match the week you list, not last year’s rumor.

Text me the address. I will tell you what it is worth and what it will take to sell it.

917-613-3923

5.0 from 34 reviews

What clients say

“When I met Mark, I was impressed with his preparedness, frankness, and knowledge of the comps. He is straightforward about what to expect and hands-on from beginning to end. After we went under contract, he stayed on the buyers’ side and with both lawyers until closing. If I sold again, I would call him.”

Maryann B. · Bath Beach, Brooklyn · Seller · 2019

“WOW. We sold our home. Mark listened to what we needed and why — then he made it happen.”

Gail N. · Seller · 2024

“Mark knows what he is doing. He handled both sides — selling and buying — and kept the process moving.”

Michelle M. · Great Kills · Bought and sold · 2024

“He helped me buy and sell my home in Brooklyn. Fun to work with until it is time to do business — then he is bold. He got me the best price, fast.”

Theresa P. · Brooklyn · Buyer and seller

All 34 reviews on Zillow
·
917-613-3923

Blog

View Blog

Follow me on:

Sample Mortgage Rates