Staten Island & Brooklyn Homes, Sold Right

"Getting the job done right the first time around!"
Mark Lanfranchi · NYS Associate Real Estate Broker · Coldwell Banker Advantage
Mark Lanfranchi
New York State Associate Real Estate Broker
Direct:
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10301220599
Coldwell Banker Advantage

International Diamond Society Picture of Mark Lanfranchi

 

NYS Associate Real Estate Broker · Coldwell Banker Advantage

Staten Island & Brooklyn homes, Sold the Right Way

Buying or selling a property is more than photos and paperwork — it takes strategy, experience, and honest guidance. With nearly 11 years in the business, I’ve helped clients across Staten Island and Brooklyn sell residential, commercial, and mixed-use properties, as well as businesses.

Sellers get more than a listing. I provide drone images, video, staging guidance when needed, and a pricing strategy designed to sell — not sit. I may recommend pricing it for a bidding war or based on comps; every situation is different.

Buyers get straight answers, even when the right advice is to walk away. I’m blunt when it matters because this may be one of the biggest investments of your life, and you deserve someone who will tell you the truth. I would never give up my ethical and moral clarity for any amount of money or commission. I just don't operate that way. I became an Associate Broker because I hated being known as a salesperson. Like any profession, there are good and bad salespeople, and some give us a bad name. I see myself as a consultant, a guide, a rock to lean on, someone with experience in all areas who gets the job done right.

Recognition

Coldwell Banker International Diamond Society 2021 · International Sterling Society 2020 · Multiple Circle of Excellence Awards · SIBOR Top Producer

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How I Sell a Staten Island or Brooklyn Property

NYS Associate Broker Mark Lanfranchi with Coldwell Banker Advantage

My process combines pricing, presentation, and hands-on marketing from day one. I highlight each property’s features and guide buyers through the details that matter, then stay involved from launch through closing.

Walkthrough and numbers. We look at the property the way a buyer, an inspector, and an appraiser will. Illegal units, permits, condition, and rent roll if it is a two-family or more — before we talk asking price.

  1. Price to sell, not to flatter. I will tell you what the market will pay, not what a neighbor claims they were offered. We look at comps and pick a strategy — including pricing to start a bidding war when that is the right move.
  2. Prep. Staging guidance: what to fix, what to leave, and what wastes money. Not everything you spend money on increases value.
  3. Media. Professional photos, aerial drone shots, and videos. Your listing should not look like a phone dump.
  4. Launch. MLS, the Coldwell Banker network (including Global Luxury when the property qualifies), and targeted social media marketing.
  5. Offers and close. I stay in the fight through inspection, attorney review, and appraisal. Deals do not die from neglect.
  6. If someone says you listed too low: if the price was actually low, you should have multiple offers — not one offer after 50 days and 50 showings. The market sets the number. Late 2026 is volatile; the strategy has to match the week you list, not last year’s rumor.

Text me the address. I will tell you what it is worth and what it will take to sell it. 

Text 917-613-3923

5.0 from 34 reviews

What clients say

“WOW. We sold our home. Mark listened to what we needed and why — then he made it happen.”

Gail N. · Seller · 2024

"Mark was recommended through a family member, and I couldn’t be happier with him! We had a very specific list of things we needed in a home for my disabled mother, and Mark approached the situation with such professionalism and empathy. It really felt like to was listening. If you want someone who’s going to be professional but personable and will advocate for you, he’s your guy. We couldn’t be happier with everything!"

Stevie · Buyer · 2024

“Mark knows what he is doing. He handled both sides — selling and buying — and kept the process moving.”

Michelle M. · Great Kills · Bought and sold · 2024

“He helped me buy and sell my home in Brooklyn. Fun to work with until it is time to do business — then he is bold. He got me the best price, fast.”

Theresa P. · Brooklyn · Buyer and seller

“When I met Mark, I was impressed with his preparedness, frankness, and knowledge of the comps. He is straightforward about what to expect and hands-on from beginning to end. After we went under contract, he stayed on the buyers’ side and with both lawyers until closing. If I sold again, I would call him.”

Maryann B. · Bath Beach, Brooklyn · Seller · 2019

All 34 reviews on Zillow  |  More client reviews

What is your home worth in this market, or where are you looking to purchase a home, and what specifics are you looking for?

917-613-3923

markL@sellingnychomes.com

 

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